Cowboy on horseback chasing a cow in a field with mountains in the background

True Heritage, Rugged Style

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Western Artists

Rooted in the legacy of the American West

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Built To Last

Made to ride, roam, and stand the test of time

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USA Owned

American Backbone, Big Sky Soul

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Person in a barn scooping hay, wearing a red t-shirt with a C.M. Russell graphic T-shirt design.

New arrivals

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Women wearing a brown jacket, blue jeans, and yellow gloves against a wooden wall.

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Person wearing a maroon flannel over a graphic C.M. Russell t-shirt sitting on hay.

Dust, sweat, and saddle leather.

C.M. Russell Collection

There ain’t no West like the West Charlie Russell painted. That’s why we saddled up and built a collection honoring frontier life as it truly was, with his artwork featured on the front of rugged shirts, hoodies, and hats made to take the beating of cowboy life.

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Black and white illustration of a elk with large antlers in a natural setting.

Riding a fine line.

The Gazette Collection

This collection features bold black line artwork drawn from historic books and newspapers, preserving the simplicity and character of early illustration.

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